small businesses make big excuses

If I got a pound for every time I heard an average business owner say this excuse, I’d have been a millionaire by 13.

From labourers to gym owners to dog groomers... it’s always the same thing:

“I don’t need online marketing. I get work from word of mouth.”

HAHAHAHAHA.
(I’m laughing very aggressively.)

“Word of mouth”? Who’s even talking about your business? A few local customers from the same postcode?

Alright—let’s play it out.
Say each of your customers tells someone else about your business. Let’s even pretend 25% of those people actually reach out to you. Cool.

Is that going to grow your business?

HELL NO.
You’ll be in the same spot you were five years ago. Maybe a nicer van, maybe a worse back. But the growth? Still missing.

There are only 3 reasons people still say this:

1. They don’t understand how powerful their reach could be.
We live in a world where you can speak to millions with a single 10-minute message.
Compare that to Dave at the pub telling his cousin you trim hedges.

2. They don’t have time.
Fair enough. You’re busy. But Batman didn’t do it alone either.
You don’t need to be the one posting—you just need to lead.

3. They’re lazy.
And if that’s you? Just close this tab. You’re not serious.

Real growth happens when you step into the digital world. When you stop selling time... and start building scale.

You can go from a one-man bricklayer to the boss of a 20-man team.
You’re not holding the trowel anymore. You just sign the cheques.

Boundaries? You built those.
No marketing? You chose that.
Your driving home to the same house, still waking up early so you can go and sell your time away, because you chose that,

But if you're still reading, maybe you know there's more to your story.

Maybe you feel it—that itch.
That “I’m meant for more than this” energy.

Then stop hiding.
Stop pretending "word of mouth" is enough for you to live the life you truly want.